22 October 2008

IKEA

Ikea is a multinational company, the biggest in Sweden. A handsome man named Ingvar Kamprad created it in 1943. The IKEA family is all over the world, its in over 44 countries with about 104000 employees. The company has been a huge success all over the world. During 2006 they made a profit of about 161 billion dollar.

Before the IKEA was started the beautiful and handsome man Ingvar Kamprad sold only pencils, watches, nylonsocks and wallets. At this point the talented entrepreneur Ingvar Kamprad was only 17 years old. Today he is a good-looking-82-year-old man.

The ingenious Ingvar Kamprad was also the creator of the IKEA name, the two first letters “I” and “K” is from his first and last name. The “E” stands for Elmtaryd, the lovely village he was born in. The letter “A” stands for Agunaryd the nearest village next to Elmtaryd.

IKEA has a special way of giving name to its products. The bathroom product gets their name by Swedish lakes and streams. Tables and chairs get manly Swedish names.

The religious Ingvar Kamprad made up nine theses that sums up the “IKEA spirit”
The nine theses by Ingvar:

1. Assortment – our identity
2. IKEA spirit – a strong and living reality
3. Profit gives us resource
4. The reach good results by using simple means
5. The simple ness is a virtue
6. Use a different path
7. Power – important for our success
8. Taking responsibility – A privilege
9. The most is yet unmade. Wonderful feature!

by: Simon H, Emil J, Oskar V, Joakim H

3 comments:

Irene said...

wow!! i didnt know that IKEA had such a long history! its very interesting how it started

Irene said...

wow!! i didnt know that IKEA had such a long history! its very interesting how it started

vasia said...

Here in Greece we have IKEA,too.
It really has a big variety of furniture and other products!
I enjoy going there with my family and shopping!!

:)